In the week that the 2012 Olympics opens in London, Hogarth Worldwide has entered into a partnership with SportsAid; a charity that helps the next generation of British sporting talent to succeed. Over the last 36 years, SportsAid has given financial support and recognition to talented young sportsmen and women, giving them the help they need to begin their journey to international success.

Hogarth Worldwide, a world-leading marketing implementation agency, will now provide all advertising production and TV post-production services for SportsAid. By supporting SportsAid’s marketing and advertising activities, Hogarth hopes to help raise awareness of the great work they do, and support their fundraising activities. SportsAid enables young British athletes to reach their full potential, and alleviates the financial pressure on their parents and guardians.

Over 300 of the athletes in Team GB for the upcoming London Olympics have had support from SportsAid and alumni of the charity include Rebecca Adlington, Tom Daley, Sir Steve Redgrave and Dame Kelly Holmes.

Richard Glasson, Chief Operating Officer of Hogarth Worldwide said: “We are delighted to launch this partnership with SportsAid and support the great work they do for young people starting on their sporting careers. I firmly believe that sport is a force for good in the lives of children and adults alike, and we look forward to helping SportsAid over the coming years.”

Tim Lawler, Chief Executive of SportsAid commented: “Working with Hogarth will allow us to raise our profile and get our message out to an ever wider audience. They will be a fantastic partner for us as we look to build on the legacy of the 2012 Olympics and support the next generation of British talent. SportsAid often provides the first tangible recognition for young athletes, and the help we give isn’t just financial – it’s also about making aspiring sportsmen and women believe they can succeed at the highest level.”

SportsAid helps talented disabled and non-disabled athletes to achieve their ambitions. 308 of the 542 athletes who will represent Great Britain at the London 2012 Olympic Games have received the charity’s support during their careers.

200 of the 288 athletes who will represent Great Britain at the London 2012 Paralympic Games have received the charity’s support during their careers.

Since it was established in 1976, the charity has distributed more than £50 million to aspiring sportsmen and women throughout Britain.

In 2011, SportsAid helped 2,000 of Britain’s best young athletes by providing them with SportsAid Awards (which are funded by the charity’s donors, partners and supporters) to recognise their achievements and help them meet the cost of training and competing during the critical formative years of their careers.

By working with the governing bodies of 75 sporting disciplines in Britain to identify and support athletes who show the greatest potential, SportsAid ensures the right people are helped at the right time.

On behalf of UK Sport, SportsAid manages the Talented Athlete Scholarship Scheme (TASS), which supports aspiring British sportsmen and women in higher or further education (HE/FE). Since 2004, the charity has distributed more than £25 million of TASS funding to talented athletes in HE/FE.

SportsAid is a registered charity (1111612). For more information visit www.sportsaid.org.uk, follow @TeamSportsAid on Twitter, find us on Facebook, or sign up to receive SportsAid’s monthly e-newsletter.