Hogarth Worldwide and Deluxe Entertainment Group today announced that they will be collaborating to offer an integrated end-to-end solution for asset management and distribution for the advertising industry. As the number and complexity of digital channels continues to increase exponentially, the demand for a flexible and all-encompassing solution has grown, and combining the resources and services of Hogarth and Deluxe will allow clients greater opportunity to integrate their content workflow to gain financial and administrative efficiencies.
Together, Hogarth’s enterprise asset management platform ZONZA and Deluxe’s Media Distribution service will provide a broader, richer service offering across the content management and distribution space.
“We have shared interests and complementary capabilities that can provide our clients with the best content management and distribution service available on the market,” said Barry Jones, Chief Executive Officer of Hogarth Worldwide. “Faced with increasing complexity across all marketing channels, our clients can benefit greatly from the process simplification that our combined technologies can provide.”
“This alliance brings together the expertise and innovation of our two companies to provide a unique solution, wedding together asset management and distribution. With industry leading offerings in post-production, localisation and all forms of creative content services, this will give our clients the opportunity to access a comprehensive service that will produce significant efficiencies,” said Cyril Drabinsky, Chief Executive Officer of Deluxe.
ZONZA is a new type of enterprise-class asset management system that allows clients to ingest, manage and distribute all-media marketing content, including packaging, print, TV and digital master assets. ZONZA is provided as a cloud-based service and has international patents pending.
Deluxe Media Distribution provides broadcast delivery services in North America on a state-of-the-art, multi-path platform that combines higher quality with greater cost-efficiency and works extensively with leading brands, ad agencies and movie studios.
Hogarth Worldwide is a marketing implementation agency, providing marketing production and adaptation services for some of the world’s most recognisable brands. Hogarth’s integrated production workflow and Media Asset Management technologies bring all-media production and internationalisation under a common workflow to generate tangible savings for global clients - typically of the order of 50% - across print, digital and televisual campaigns.
ZONZA is one of Hogarth’s proprietary technologies and was developed to provide the asset management backbone for its global campaign implementation service.
Hogarth is headquartered in London, and employs over 750 personnel with international established global hubs in New York, Paris, Hong Kong, Singapore, Shanghai, Mexico City, Buenos Aires and Bucharest. The business was founded in 2008 and is majority-owned by WPP Group.
A wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., Deluxe is a leading provider of a broad range of services and technologies for the global digital media and entertainment industry. Bringing together a comprehensive network of specialized companies with best-in-class artistry, cutting-edge technology, streamlined delivery and distribution solutions and customised management strategies, Deluxe approaches all of its businesses with an ingrained attention to quality, detail and creativity. From start to finish, in whatever format or language is required, Deluxe has the infrastructure and in-house capacity to provide complete solutions to a broad range of customers, including: major motion picture studios, television networks and cable companies, advertising agencies, brands, production companies, independent distributors and content owners.