Apple's senior technical officers have praised the Hogarth facility for realising the potential of their new technology. Designed and managed by Cortex, the Hogarth production system will not only support 60 Final Cut workstations at 164 Shaftesbury Avenue but also offer a mastering facility for the whole Final Cut Pro community on SohoNet.
Cortex has been appointed by ESPN Classic to help update their systems from Avid technology to an end-to-end file based platform using Apple Final Cut Pro and Final Cut Server. This will allow a more collaborative approach to their content production, with more than one editor able to work simultaneously on the same footage. It also means they can manage their content more easily. The new file-based asset library can be accessed at a keystroke, completely eliminating the traditional hunt for the tape.
Cortex
Cortex is a digital-media systems consultancy specialising in the design, management and delivery of networked video production systems based on Apple's Final Cut Studio. Cortex can help you get more value out of new technology by designing the production environment and specifying the hardware. Then, after the hardware has been installed Cortex can integrate the different types of equipment, configure the system to your workflow and train all your operators.
Mark Keller
Armed with a degree in Special Physics and Advanced Computer Programming, Mark Keller caught the digital wave. As a result, he has consulted on many post-production projects ranging from digital feature film production to advertising versioning factories. One important landmark in his career was the design and implementation of the world's first in-agency, all digital, tapeless, post-production facility. Conceived, designed and built in less than six months; The Digital Lab opened on 16th November 2005 and has featured on Apple's site ever since. Mark also knows what it means to work on the equipment due to his extensive online editing experience. On top of that, he is certified as an Apple Solutions Expert Consultant and as an instructor on Apple Pro-Video Applications.
Jim joins the team
Jim Mellor has joined the Cortex team as Technical Director from The Lab at AMV BBDO. Jim brings his visionary technical skills and particular experience in workflow automation and media asset management. Under his technical watch The Lab provided high end post-production services to Sainsbury's, Homebase and Camelot where high volume and rapid turnaround were needed, as well as Guinness and B.T. where creative mastery was the paramount requirement.
