Hogarth’s Native Insight service provides an ear-to-the-ground in markets around the world, bringing together international marketing experience with local truth, to help global brands engage local audiences.
Our methodology allows us to deliver rapid insight to support strategic and creative development at any stage, to serve as a springboard during strategic development, to validate concepts, or to provide cross-cultural and feasibility checks on creative concepts to help avoid costly mistakes.
We work with experienced marketing professionals with a background in agency planning and brand management. In addition to strategic and digital planners, we also work with journalists, bloggers, sociologists, copywriters, typographers, and consumers, depending on the needs of the job.
Cross Cultural Orientation
Take the pulse of local markets and react rapidly to consumer trends.
Concept Support & Validation
Validate concepts and executions at any stage of the creative development.
Social Media Monitoring
Understanding the local interactive landscape and identify audiences and key influencers.