Enterprise Asset Management
ZONZA is the first of a new generation of Enterprise Asset Platforms with the scale, functionality and security demanded by large companies. ZONZA enables a global marketing organisation to take control of all its marketing assets on its own platform: not just relatively small design, packaging, print and digital assets but also master broadcast files (including full resolution “footage” from the new generation of HD video cameras). ZONZA is a cloud-based system, accessible from any browser anywhere in the world, on any device – including tablets and smartphones.
ZONZA can do this because unlike traditional asset management systems it has no file size limitations, a global infrastructure and can manipulate and distribute master broadcast assets as easily as print or digital files.
ZONZA creates a single global studio environment in which central version control ensures the appropriate assets are being accessed. The easy availability of master assets facilitates asset re-use, while the equally easy access to elements that weren’t used in the original version facilitates adaptation.
With ZONZA, all stakeholders in the marketing production process are linked on a common platform. At the centre this means that management gains immediate visibility of the advertising being used in each and every market. For local market users ZONZA makes it easier to see what’s being used elsewhere, to approve assets under development and to keep an archive of past advertising.